E-commerce in social networks

Buy without going to a store was unthinkable 15 years ago. Many consumers still seem some resistance and distrust for the purchase of certain items such as clothes, over the network. This is getting slowly in the past. For Silvio Meira, Chief Scientist of CESAR (Center for Advanced Studies and Systems of Recife), the evolution of online commerce is necessarily through social networks. "We are on the verge of having a change in the business of e-commerce, which is established since 1995. I would not doubt platforms fully integrated social networking sites like Facebook, "he says.